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Sean McGuinness

Throughout my years in the industry, I've seen many busy professionals struggle to achieve results despite their best efforts. 


They are often at the top of their career, time-poor due to demanding workloads and family commitments, stressed, and sleep-deprived, which makes it difficult to find the time and energy to hit the gym regularly. 


Unfortunately, many have also fallen victim to misinformation and unprofessional trainers who apply the same training program to all ages and fitness conditions. 


This drove me to create a new approach backed by science and psychology. I’ve spent over a decade refining this approach and helping my clients on a one-to-one basis finally achieve their goals.  


I believe that investing in your health and fitness is one of the most important commitments you can make. I'm determined to fully support you through this journey so you can get a strong return on that investment. 


I work closely with you to understand your unique needs and goals, developing a personalised training plan that fits seamlessly into your busy life. 


Whether you are looking to lose weight, build muscle, or improve your overall health, I'm here to help you. 


If you're a busy professional looking for a high-end personal training service, look no further.

Co-Founder and Head Coach 

Fat Loss For The Busy Professional 

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Livelong Performance

Welcome to Livelong Performance, where transformative fitness meets the demanding lifestyles of Sydney's CBD professionals. Founded in 2011 by Sean, we specialise in tailoring boutique personal training experiences for high-achieving individuals like you.


In an industry saturated with generic programs, Livelong Performance stands out as a beacon of expertise, understanding the distinct challenges faced by those at the pinnacle of their careers. 


Balancing workloads, family commitments, and perpetual stressors often leave little time for fitness, exacerbated by misinformation and ill-suited training approaches.


Sean's decade-long commitment to revolutionising the fitness journey has resulted in a personalised training methodology, grounded in science and psychology. This approach has empowered numerous clients to overcome their unique challenges and achieve their long-awaited fitness goals.


At Livelong Performance, we recognise that your investment in health and fitness is paramount, especially in high-stress environments. Our team is dedicated to providing unwavering support, ensuring a robust return on your commitment. Through close collaboration, we tailor training, nutrition and lifestyle plans that seamlessly integrate into your demanding schedule.


If you are aspiring to finally look and feel the best you’ve ever felt, our team is ready to provide expert guidance. 


For discerning professionals seeking a top-tier personal training service, Livelong Performance is your ultimate destination. 

Louise Furlong

In my multifaceted role at Livelong, I am the driving force behind the seamless integration of creativity and efficiency across all aspects of our business. 

With a background in scenic painting from the Royal Academy of Dramatic Arts in London I spent over six years immersed in Opera, Ballet, Fashion, Theatre, and Film. I bring a unique blend of creative expertise and pragmatic business management to the table. 

Every facet of our brand, from visuals to content, reflects my commitment to bringing ideas to life with precision.

Being the visionary force behind our operations at Livelong Performance, myself and Sean share a common goal of delivering excellence in online and face-to-face personal training. 

Beyond my creative pursuits, I am passionate about empowering women to prioritise their health and well-being. 

Having undergone my own transformative journey, particularly through weight training during significant life changes like motherhood, I understand the importance of guiding women through various life phases, including pregnancy, postpartum, and Menopause. 

This genuine enthusiasm extends to my role as a personal trainer for a select group of high-powered executives, with a particular focus on busy corporate women.

Co-Founder and COO

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